Jam&Co were tasked to develop a revolutionary brand for Kombucha Zest. Once the brand was developed we then needed to translate this into new packaging for a range of different flavours. The new brand mark has a changed hierarchy to emphasise zest and we added …for life to reflect the energetic, adventurous personality. The vibrant colouring and new flavour names were created to convey the young, sexy, fresh target market who are health conscious, social and vibrant.